IMGN produced 3 Stories and one Feed Post featuring two famous internet dancers dancing with a Tambo- rine, saying “Are you ready?” and published one Story a day, 3 days before Valentine’s. The audience did not know what’s coming and sent Daquan over a thousand Direct Messages asking “Get ready for what?!”. On Val- entine’s, we published the Feed Post — a relationship “Tamborine Dance” video with a strong call to action to watch the new Tamborine special on Valentine’s.